how not to do mobile website ads
I used to like reading The Verge from time to time. Some of the articles are quite good, and although their review “methodology” is beyond pathetic, I could usually find something worth reading. Yesterday, however, I tried scrolling down the front page on my iPad when suddenly a new tab opened with a Mercedes ad. Huh, weird. I close it and go back. Try scrolling again, happens again. The Verge decided to stick an ad along the side of screen and trigger it on any contact. When I flicked my thumb on the screen to scroll the page, that activated the ad instead. That’s unacceptable, my intention was clearly not to open the ad. Goodbye.